Guide
What is GEO?
Generative Engine Optimization is the work of making useful, trustworthy website content easy for AI-powered search experiences to discover and use.
It is not a shortcut to citations.
GEO does not guarantee a mention in ChatGPT, Perplexity, or Google AI Overviews. It improves the parts of a site you control: clear answers, crawlable pages, visible expertise, accurate structured data, and useful source-backed content.
What good GEO work changes
It identifies high-value existing pages, strengthens weak passages, makes claims easier to verify, and records what was shipped. The goal is better information for buyers first, with AI-search visibility as a potential downstream benefit.
How FunnelizeLab approaches it
We audit the public site, prioritize pages, prepare scoped improvements, review them, obtain the required approval, and verify what was published. Read about the answer-assets we ship and the on-page readiness audit we use to prioritize work.